Huntsman - Pürsan


In 2015, Huntsman and Pürsan Pigment A.S formed a strategic alliance. Both have entered into a joint venture agreement for the manufacturing, formulation and sale of textile chemicals and dyes in Turkey. I developed the brand identity for Huntsman-Pursan as a new stand-alone entity.


The new brand essentially projects a modern, non-corporate and exciting feel with bold colors to reflect the kind of business Huntsman-Pursan has.

Client: Huntsman Corportation

Published: 2015

Tools used: Adobe Illustrator for logo design, Indesign for the marketing / print materials, Photoshop for photo manipulations

© 2017 Cris Denopol