Pulse85

Branding

Pulse85 is a boutique fitness club in a small town of Davao in the Philippines. What differentiates this fitness club from the relatively larger health clubs in the city are their programs that are streamlined for busy individuals; maximizing every minute of the session to promote overall fitness as opposed to just weight loss and short term goals.

 

The typeface used on the logo is a custom sans serif typeface which gives it a modern look. The typeface is italic with a slim weight to denote dynamism and fitness. In the colored version of the logo, a gradient was used to denote energy.

Client: Pulse85

Published: 2016

Tools used: Adobe Illustrator for logo design, Indesign for the marketing / print materials, Photoshop for photo manipulations

© 2017 Cris Denopol