Graphic design | Web design | UI/UX design | Branding
Hi! My name is Cris Denopol, I'm a senior-level designer with over 7 years of professional experience – both in-house and freelance. I work on diverse projects involving various aspects of design: web design, ui/ux design, graphic design and brand identity development; allowing me to demonstrate my versatility as a designer, leveraging on my strong technical and coding skills.
I enjoy doing "creative experimentations", practicing a user-centered design approach basing design decisions on user needs and business goals. I'm always on the lookout for new technologies that can be used to improve my work flow and designs. I keep an eye on the small details while giving utmost importance on tight project time lines.
Most recent work experience
I have recently worked as an in-house designer for an American chemicals company, Huntsman Corporation – Textile Effects division. I worked under the Global Communications Department and my primary function was to design tools (digital and print) to strengthen brands and to support marketing and sales efforts.
I worked closely with the Global Marketing team to design marketing materials which were used to promote Huntsman products globally; such as web sites, mobile applications, brochures, flyers, hang tags and promotional kits that contained fabric samples and color swatches. I also designed booth layouts, banners, posters and backdrops for global, industry related events. I gather real-world usage inputs from the marketing and sales people (target users) and use them as basis for enhancing design. I analyze target customers and design visual/brand identities for new products and existing ones based on the data I have acquired.
A few of the most notable projects I had the privilege of working on were: the Huntsman Textile Effects website, Huntsman–Pantone collaboration website, Huntsman marketing application, HIGH® IQ branding and AVITERA® SE branding. I would be posting case studies for these projects on this website soon.
What differentiates me from most designers
What sets me apart from most designers is that I always put function before aesthetics. The goal of every design I create is for users to have a pleasant experience. My strong technical skills and extensive coding knowledge also provide me a deep understanding of how applications and websites work as well as a background on how they are built. These allow me to create designs that are not only user-centric but also easily translated to working prototypes or fully working applications/websites. My portfolio shows the diverse projects I have worked on in the past.
Web Design, UI/UX Design, Brand identity development, Print Design, Photo manipulation, Illustration (2D/3D)
Sept 2012 – Nov 2015
I worked under the Global Communications team and my primary function was to design tools (both digital and print) that deliver effective corporate communications, strengthen brands and to support marketing and sales efforts.
I worked closely with the Global Marketing team to design marketing materials which were used to promote Huntsman products globally such as web sites, mobile applications, brochures, flyers, hang tags and promotional kits that contained fabric samples and color swatches. I also designed booth layouts, banners, posters and backdrops for global, industry related events. I analyze target customers and design visual/brand identities for new products and existing ones accordingly.
Huntsman+Pantone website – Designed the layout and developed the prototype of the website which is used to promote over 2000+ Huntsman dyes that matches with Pantone color standards.
Huntsman Textile Effects Marketing app – Designed the iPad/iPhone enterprise application and worked closely with the app developers to enhance user experience and aesthetics
AVITERA® SE Branding – Developed the new branding for AVITERA® SE, an award-winning range of sustainable dyes for textiles
HIGH IQ® Repel Branding – Developed the branding for HIGH IQ® Repel, a range of textile chemicals for sportswear
Aug 2011 – Sep 2012
In addition to web design, I was also responsible for designing printed marketing and promotional materials such as posters, brochures and banners.
OpenRice Shops demo kit (portfolio) – Designed the app and microsite to be used by marketing and sales people across OpenRice branches (Singapore, Hong Kong, Thailand, Philippines, Malaysia, Indonesia, China, India).
OpenRice Singapore iPhone app – Designed the user interface for the new version
OpenRice Website – Participated in the redesign of key pages on the revamped website which involved HTML, CSS coding
OpenRice Singapore bus ad – Designed the decal for bus ad
Dec 2010 – Jul 2011
Involved in the development of the AFC Content Management System from the ground up, which runs the official AFC website (www.asianfoodchannel.com). Participated in the design phase of the AFC website revamp. Worked with the creative director to refine web page design and layout. Also built microsites for AFC key clients like DBS.
Successfully developed a stable Content Management System from the ground up for the official AFC website (without the use of existing frameworks) under tight deadlines.
Developed a microsite (with a rudimentary CMS) for the AFC's ‘True Passion’ with Chef Martin Yan.
Setup the American Express paygate for the AMEX-sponsored event ‘8 Treasures of China’ with Chef Martin Yan.
Successfully migrated data from the old AFC website and re-coded the old microsites to be compatible with the new CMS.
Mar 2010 – Dec 2010
Successfully completed various projects of clients from the US, Europe and Asia. Projects include designing static websites, designing cms (wordpress and joomla) themes, designing collaterals such as brochures, business cards, web banners and Craigslist ads, developing photoshop actions for automated generation of mockups, logo and icon designs, 3D modeling and 2D illustrations.
Designed the user interface and redesigned the logo of a software called ‘Simple Home Management’ (http://www.simplehomesoftware.com).
Redesigned the Apex Web Media website (http://www.computer-training-software.com)
Redesigned Oakland Wood Floors websites (http://oaklandwoodfloors.net and http://oaklandwoodfloors.com)
Designed an EDM for the Noise Singapore apprenticeship programme (Aug. 29, 2010)
Graphic River top author since July 2009 (http://graphicriver.net/author/top_authors)
Designed a microsite for the I Nuovi Professional make up sale in 2010
Feb 2009 – Mar 2010
Conceptualized the whole look and feel and designed the user interface of various casino game clients. Worked closely with the art director to make sure that all the client requirements are met, both aesthetically and technically. Liaised with the game development team and quality assurance team to troubleshoot bugs and to eliminate visual/graphical defects.
Conceptualized and designed the whole look and feel for the casino game client ‘O’Town Casino’.
Conceptialized and designed the game lobby and other minor screens for the casino game client ‘Noble Casino’.
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© 2017 Cris Denopol